Why is SEO and Why Should You Care?

What is SEO? Unfortunately, it is not a very easy question to answer. The truth is that SEO is a lot of different things. Depending on who you ask and where you look, you are going to get different answers. The first thing you need to know is that SEO stands for search engine optimization. It is the process of optimizing content to be search engine friendly. What exactly does that mean?

Search engine optimization is a collection of techniques that individuals use when they want to generate organic traffic from search engines by using relevant search queries. Even when someone lays out the edmonton seo services definition of SEO services like that, it can still be a little hard to understand. It helps if you break up the different components of what SEO is.

Organic and Productive Traffic

The purpose of hiring a company such as Edmonton Seo Pro is not just to increase your traffic. You want to gain traffic that actually matters. You can have an increase in traffic and it not make a difference if the people are not buying anything or interacting with your website.

When you do business with a SEO company such as http://www.EdmontonSEO.Pro, you have to understand that productive traffic means different things to different kinds of website. The SEO company that you hire needs to know what kind of productive traffic you want. Do you want traffic that interacts with the pages? Are you looking for people who are going to buy things? Maybe you just want people who are likely to click links and advertisements on the page?

Before you even hire someone such as Expert SEO Canada, you need to sit down and figure out what it is that you want your website to accomplish. You also need to figure out what kind of people benefit from coming to your website. These are things that will make the services provided by the SEO company you hire a little more profitable.

Relevance and Value

There was a time where SEO was just about making keywords that were relevant match up with your website. While that is still important, that is just the beginning of search engine optimization. Relevant keywords are only going to get you so far if the content on your website does not also have value.

Why are people coming to your website? How are they benefiting from your website? You need to know the answers to these questions.

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